About
I'm Ravi — a solo founder shipping AI products from India. This blog is the practitioner's notebook for everything I learn along the way.
What I've shipped
Three production AI SaaS, all live and serving real customers:
- Prism (by Ssimplifi) — an OpenAI-compatible AI gateway that cuts AI bills 30–60% via three-layer response caching, multi-provider routing, and edge replication across 300+ Cloudflare cities. Competes with Portkey, Helicone, LiteLLM, OpenRouter, and Cloudflare AI Gateway.
- Citare — a unified SEO + AI-search visibility platform tracking ChatGPT, Google AI Overview, Gemini, Claude, and Perplexity. Built on the insight that AI search uses four distinct indexes and most legacy tools only watch one.
- BatchWise — a compliance marketplace connecting Indian SMEs and SEBI-listed enterprise with vetted accounting and assurance professionals. GST, ITR, ESG, BRSR assurance.
What I write about here
- AI coding tools — Cursor, Claude Code, Windsurf, Antigravity, Copilot. Reviews from someone actually shipping with them daily.
- LLM infrastructure & FinOps — gateways, caching, routing, observability, governance. The category Prism plays in.
- GEO (Generative Engine Optimization) — how AI search actually indexes and cites content. The category Citare plays in.
- Stack & ops — Cloudflare, Supabase, Vercel, Upstash, Redis. The production stack for solo AI SaaS.
How I write
First-person. Real screenshots from real projects. Real prompts in code blocks. Real costs broken down. Clear verdicts, not "it depends" hedging. When I mention my own products in comparison content, I disclose it upfront and try to evaluate competitors honestly. If a competitor is better for your use case, I'll say so.